Join us for hands-on workshops. Learn how to combat the BDS movement. Hone your pro-Israel activist skills. Sharpen your social media and political activism skills. Participants of all experience levels will benefit. Stand up for Israel in its battle against the pernicious forces of BDS.

Advance Registration is required

- Choose one workshop from each session:

How to Find Your Pro-Israel Activist Voice

Ferne Hassan, StandWithUs

Hone your skills to effectively combat misrepresentations of Israel using the technique of role-play. Prepare to actively engage in role-playing scenarios.  Small groups will tackle problem-solving scenarios focusing on real-life examples of engagements with university administrators, elected officials, members of the media, family, friends and colleagues.   

Ferne Hassan is the Associate Director of StandWithUs Mid-Atlantic Region. She is responsible for program development, public relations, member communications and representing SWU to the wider community. 

How to Be an Effective Pro-Israel Political Advocate

Avi Schranz, NORPAC

Learn how to engage your local, state, and federal legislators to advocate for Israel. Make your voice heard to counter BDS activities.

Avi Schranz is Executive Director of NORPAC. He formerly served as congressional assistant to Congressman Elliot Engel, and now runs NORPAC’s educational outreach focusing on high school advocacy training.

How to Make Your Voice Heard on Capitol Hill

David Steinberg, NORPAC

Learn the ABCs of Israel advocacy on Capitol Hill so that you can be most effective when making your arguments.

David Steinberg is President of NORPAC’s Queens - Brooklyn Chapter, and has been a member of the leadership of NORPAC’s National Mission to Washington for many years. He is a top trainer for NORPAC members who visit Washington. By day he is a mortgage broker, but his passion is advocating for Israel.

Social Media: How to Answer Difficult Questions

Miri Kornfeld, StandWithUs

In an age where social media is the main media outlet, it is important to learn the ins and outs of effective digital advocacy. In this session, we'll learn effective social media tricks in addition to how to effectively and eloquently answer difficult questions about Israel - a skill you can use online and in person. 

Miri Kornfeld attended UCLA and was the president of Bruins for Israel, UCLA's pro-Israel organization on campus. Now the StandWithUs Executive Director of High School Affairs, Miri educates high school students about Israel, providing them with the support and tools they will need to become leaders and Israel advocates on their future college campuses and in their communities. In an age where social media is the main channel for information and news among students, Miri focuses on effective social media activism so they can stand up for Israel both on campus and online. 

Social Media: How to Be An Effective Digital Diplomat

Avi Weinryb, Israel Action Network

Learn about strategic messaging and how to apply it effectively in the digital space. Advocacy assumptions will be challenged and explored in this innovative workshop designed for everyone from social media beginners to intermediate online advocates.

Avi Weinryb is Assistant Director of Community Strategy and Communications at Israel Action Network. He manages IAN’s social media channels and directs national organizing campaigns focused on developing, supporting and growing a collective of advocates across multiple disciplines to counter attacks on Israel’s legitimacy. Avi previously worked at the Canadian branch of the Simon Wiesenthal Center on campus affairs, conducted research at a public affairs think tank, and more recently coordinated communications for a political campaign in an Ontario provincial election. Avi holds degrees from the University of Toronto and the Lauder School of Government, Diplomacy, and Strategy at IDC Herzliya in Israel.